Ukraine ' s Culture Minister Yevgeny Nishchuk experiences traditional Chinese massage . [ Photo provided to Chinaculture . org ]

With the principle of " Simplicity , Convenience , Effectiveness and Low Cost ", the event received more than 300 foreign guests from over 20 countries including France , the United States , the United Kingdom , Albania , Armenia , Italy , Moldova , Australia and Tajikistan during the cultural expo .

And Ukraine ' s Culture Minister Yevgeny Nishchuk was one of them .

" Actually , I have been troubled by neck ache and backache for a long time . This is my first time to receive traditional Chinese medicine and it surprised me by making me feel relaxed after the Chinese massage ," the Minister said .

" Traditional Chinese medicine treatment , of course , represents the essence of Chinese culture . After going back to my country , I will introduce Chinese massage to my people ," the Minister added .

Gansu , located in the northwest part of China , is home to many Chinese herbal medicines , laying a solid foundation for the traditional Chinese medicine industry development . Also , Gansu province is regarded as the only province in China to set up a pilot zone for traditional Chinese medicine demonstrations .

In recent years , the Gansu government has promoted the " Going Out " strategy for traditional medicine industry . For instance , the local government cooperated with countries such as Ukraine , Kyrgyzstan , Moldova , Russia , Hungary , and Madagascar in the field .

" By inviting experts and students to study and have academic exchanges in Gansu province , many foreigners have come to understand the essence of Chinese traditional therapy . Many of them even helped us compile teaching materials at various levels in English and Russian ," Li said .

" Chinese traditional medicine has a strong appeal in many Asian and European countries and it is high time for them to enter the world stage ," added Li .